Kimberley Locke launches new artist consulting company, I AM Entertainment

February 1, 2011

I AM Entertainment is a brand new artist consulting company, founded by American Idol® veteran and chart-topping singer, Kimberley Locke. The company launches today and offers a modern alternative to the traditional style of artist management.

“I AM Entertainment is a company for artists, by artists”, explains Kimberley. “I wanted to create a different style of artist management company, where artists can come for expert advice from someone who understands the entertainment industry, but not feel constrained by the traditional style of artist management—where the artist often has very little control over their own work.”

The I AM Entertainment approach to working with artists is through a consulting-style partnership, and Kimberley takes a hands-on approach to each of her client’s projects. “We want to work with every kind of artist—from musicians, to painters, visual artists, and every other art form in between. We work very closely with our clients to understand their dreams before we put together a strategy to develop their creative talents and establish their business.” Consulting advice offered by the company spans business consulting as well as creative consulting and is tailored to meet the unique needs of each artist.

Running a business focused on artist development is a natural step for Kimberley, who holds a Bachelors in business administration in management from Belmont University and was about to enter law school when she auditioned for American Idol®. “I enjoy doing business just as much as I enjoy singing, and this is the right time for me to do what I always wanted to do”. She hand-picked a team of like-minded people to work with her on her new endeavor, ensuring that artists have access to some of the most qualified people in the industry and to experts who are happy to share their knowledge and encourage the artists to develop their own skills further.

Artists who are interested in learning more about working with I AM Entertainment should get in touch via our website contact page. For more on the consulting services we offer, please visit our services page.